About Us


Jayne Lloyd-JonesArmed with twenty-five years’ experience in the PR industry, Jayne was inspired to launch Spectacular Ink with her partner, Peter, 19 years ago. Prior to founding her own firm, Jayne was PR director of Fairmont Chateau Whistler Resort where she brought worldwide media attention to the resort.

Under her guidance, Spectacular Ink has built its reputation as one of Canada’s strongest PR agencies specializing in tourism and hospitality. With many clients on the roster for over a decade, the agency continues to demonstrate its dedication to achieving its clients’ goals, through a combination of hard work and the creativity to make clients stand out. Jayne builds lasting relationships with the media, from ski journalists to food critics, mom bloggers to photographers, connecting with those you want to reach.

A consummate networker, Jayne belongs to two professional bodies — SATW and TMAC — and sits on several committees. When she’s not speaking at panel discussions and local chapter meetings, she can be found running press trips and travelling to media conferences.




Having spent his childhood in his parents’ hotels, Peter started out with a unique insight into the needs of the traveling public. He went on to study International Relations, before spending 15 years in Sales and Marketing, Tour Operations and Contracts for a US-based tour operator. He subsequently founded the European Tour Operators Association (ETOA) in 1990 and became its first Executive Director. After a short stint handling operations at one of Europe’s largest tour operators in Athens, Greece he moved to Canada.

Following three years of running his own tourism businessTrade saleses in Whistler, he was drawn back to travel trade marketing. Peter wanted to use his extensive contacts in the travel trade to assist hospitality businesses to reach a wider market. Together with his partner, Jayne, he founded Spectacular Ink in 1996. Since then he has developed and implemented successful travel trade marketing plans and acted as consultant Director of Sales & Marketing for several properties. Peter is a graduate of the University of British Columbia’s Certificate in Internet Marketing and Business Strategy (C.I.M.B.S).

With over 30 years of sales and marketing experience, Peter brings a wealth of knowledge to clients and can assist them in reaching both their traditional as well as web-based strategic marketing objectives.


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