About Us
JAYNE LLOYD-JONES
Armed with twenty five years’ experience in the PR industry, Jayne was inspired to launch Spectacular Ink 12 years ago after realizing the world needed more Canada. More outdoors. More adventure. More spectacular landscapes. More distinctly Canadian culture. Prior to launching her own firm, Jayne was PR director of Fairmont Chateau Whistler Resort where she brought worldwide media attention to the resort over three years. A consummate networker, Jayne belongs to three professional bodies — SATW, TMAC and BCATW — and sits on several committees. Her Daytimer is often full with panel discussions, annual conventions and local chapter meetings, not to mention press trips and travel. Using her business acumen social know-how, she creates strong and lasting relationships, connecting with those you want to reach.
Synonymous with her life and work, Jayne is deeply passionate about travel having explored Australia, New Zealand, Africa and Europe. A native of London, England, before hopping the pond and settling in Canada, she lived and worked in Kenya and France, and is fluent in English and French.Jayne and her family are keen outdoors enthusiasts and spend time camping, biking, kayaking, skiing and snowshoeing in their backyard of BC’s wilderness, though they’re sure to skip out once a year to travel further afield and explore other continents.
jayne@spectaculartink.com
PETER LLOYD-JONES
Peter has been involved in the Hospitality Industry from age six when his parents bought their first hotel! Since then, he has explored a variety of career paths within the industry and brings a wealth of experience as Co-Principal and Travel Trade Marketing guru within Spectacular Ink. The token male of the bunch, Peter’s a ‘Big ideas’ guy. His outside the box thinking, proactive approach and can-do-anything attitude get things done.
With a degree in International Relations, Peter spent 15 years in Sales and Marketing and Tour Operations and Contracts for a US-based tour operator before founding the European Tour Operators Association (ETOA) in 1990 and becoming its first Executive Director. After a short stint looking after the operations of one of the largest European Tour Operators in Athens, Greece he moved to Canada.
Following three years of operating his own tourism businesses in Whistler, he was drawn back to travel trade marketing. Peter wanted to use his extensive contacts in the travel trade to assist hospitality businesses reach a wider market. Together with his partner, Jayne, he founded Spectacular Ink in 1996. Since then he has developed and implemented successful travel trade marketing plans for many clients. Peter is a graduate of the University of British Columbia’s Certificate in Internet Marketing and Business Strategy (C.I.M.B.S).With over 25 years of Sales and Marketing experience Peter brings a wealth of information to clients and can assist them in reaching both their traditional as well as web-based marketing goals.
peter@spectacularink.com
CHARLIE JAMES
Charlie brings more than twenty years of experience in travel and tourism marketing, sales, business management and operations. An effective strategist with a passion for website marketing, Charlie applies comprehensive marketing ideas with a practical down-to-earth approach. With her commitment to extraordinary customer service, she delivers projects on time and on budget.Charlie provides a variety of marketing services designed specifically for the travel and tourism industry, weaving the power of the web into increased awareness and bookings. From strategic planning to website design, search engine optimization and email campaigns, she brings an insightful understanding of today’s travel and tourism marketing needs.
Charlie has a Certificate in Internet Marketing & Business Strategy (CIMBS) from the University of British Columbia (UBC), and is Past President of the International Internet Marketing Association (IIMA). She is also a current member of the Advisory Committee for the UBC Certificate in Integrated Marketing Strategy.
charlie@spectacularink.com
MEAGHEN NG
Meaghen comes to Spectacular Ink from the world of magazine publishing. She began her career as Head Writer for a Vancouver guidebook sounding off on the city’s best restaurants, spas and boutiques, and as contributor to the Vancouver View Magazine, Western Living Magazine and online. Combining her tandem passions for travel and writing, Meaghen learned Canada’s PR ropes at the Canadian Tourism Commission.Born into the school of get-up-and-go, she’s trekked through remote rainforests in Borneo, sipped Chianti in Tuscany and shopped the streets of Singapore, Sydney, London and Paris.
With a love for linguistics, Meaghen is always in search for bi-lingual friends to practice her French. She holds Bachelor of Arts degree in Sociology from the University of British Columbia and a Certificate in Magazine Publishing from Capilano University.
meaghen@spectacularink.com
ELIZABETH KIM
Elizabeth landed here in 2007 bringing with her extensive knowledge of public affairs and marketing through her stints with the Canadian Council for International Cooperation and Make Poverty History, where she put her Political Science and History degree from Trinity Western University to good use. As Spectacular Ink’s marketing right-hand-gal, Elizabeth has her finger on the pulse and ear to the street. As scribe for Tourism Richmond’s quarterly newsletter, Elizabeth is an adept writer and tech-savvy researcher handling all in-house admin.
A huge sports and politics buff, she channel surfs between CSPAN and ESPN, if not sea-kayaking and sailing in her spare time. Hailing from South Korea, her Canadian roots are firmly planted in her love for the Ottawa Senators, and all things sport.
elizabeth@spectacularink.com