About Us
JAYNE LLOYD-JONES
Armed with twenty five years’ experience in the PR industry, Jayne was inspired to launch Spectacular Ink 15 years ago after realizing the world needed more Canada. More outdoors. More adventure. More spectacular landscapes. More distinctly Canadian culture. Prior to launching her own firm, Jayne was PR director of Fairmont Chateau Whistler Resort where she brought worldwide media attention to the resort over three years. A consummate networker, Jayne belongs to three professional bodies — SATW, TMAC and BCATW — and sits on several committees. Her Daytimer is often full with panel discussions, annual conventions and local chapter meetings, not to mention press trips and travel. Using her business acumen social know-how, she creates strong and lasting relationships, connecting with those you want to reach.
Synonymous with her life and work, Jayne is deeply passionate about travel having explored Australia, New Zealand, Africa and Europe. A native of London, England, before hopping the pond and settling in Canada, she lived and worked in Kenya and France, and is fluent in English and French.Jayne and her family are keen outdoors enthusiasts and spend time camping, biking, kayaking, skiing and snowshoeing in their backyard of BC’s wilderness, though they’re sure to skip out once a year to travel further afield and explore other continents.
jayne@spectacularink.com
PETER LLOYD-JONES
Peter has been involved in the Hospitality Industry from age six when his parents bought their first hotel! Since then, he has explored a variety of career paths within the industry and brings a wealth of experience as Co-Principal and Travel Trade Marketing guru within Spectacular Ink. The token male of the bunch, Peter’s a ‘Big ideas’ guy. His outside the box thinking, proactive approach and can-do-anything attitude get things done.
With a degree in International Relations, Peter spent 15 years in Sales and Marketing and Tour Operations and Contracts for a US-based tour operator before founding the European Tour Operators Association (ETOA) in 1990 and becoming its first Executive Director. After a short stint looking after the operations of one of the largest European Tour Operators in Athens, Greece he moved to Canada.
Following three years of operating his own tourism businesses in Whistler, he was drawn back to travel trade marketing. Peter wanted to use his extensive contacts in the travel trade to assist hospitality businesses reach a wider market. Together with his partner, Jayne, he founded Spectacular Ink in 1996. Since then he has developed and implemented successful travel trade marketing plans for many clients. Peter is a graduate of the University of British Columbia’s Certificate in Internet Marketing and Business Strategy (C.I.M.B.S).With over 25 years of Sales and Marketing experience Peter brings a wealth of information to clients and can assist them in reaching both their traditional as well as web-based marketing goals.
peter@spectacularink.com
LIZ SPERANDEO
Liz is an experienced public relations and communications professional with diverse experience working with federal government programs, corporations in the public sector, and non-profit organizations. She has a Bachelor of Arts from the University of Victoria, in Art History, and Professional Writing, Journalism & Publishing. She holds certificates in Marketing Management in Event Marketing and Marketing Communications from the British Columbia Institute of Technology.Liz dedicates her personal time to volunteering on the Board of Directors for Dress for Success® Vancouver; a globally recognized charitable organization that provides professional attire, a network of support and the career development tools to help women thrive in work and in life. Liz is also the Director of Communications, leading the Communications team in strategic planning, organizing and promoting fundraising events and activities.
Creative by nature, Liz’s combined passion for the arts and traveling have drawn her to many European destinations, including Paris and Barcelona, to marvel first hand at the works of art she studied in her Art History classes.
liz@spectacularink.com
JASMINE HABART
Jasmine joins Spectacular Ink as Administrative Assistant with a background in graphic design. Having graduated from the Visual College of Art and Design (VCAD), where she studied the relationships between marketing, advertising and visual communication, Jasmine brings a sharp visual eye to every task she takes on. Whether it's updating our website, creating printed materials, managing media coverage, or keeping on top of everything day to day, Jasmine brings flair and dedication. On her days off, Jasmine can be found savouring a fresh cup of coffee or posting a tried-and-tested recipe on her blog. Ask her about her favourite sushi joint or her favourite meal of late and she'll engage you in enthusiastic
conversation that will surely leave you hungry.
AMANDA GOATS
Amanda is an experienced communications professional with a background in tourism and writing. She has been involved in the tourism field since her first job at a travel agency at age 14, and later went on to live in Germany, and later London, and traveled around the world on a ship. Amanda earned a Bachelor of Applied Sciences in Communications and Geography from Simon Fraser University, as well as certificates in Magazine Editorial Writing and Editing, Copy Editing and Proofreading (also from SFU). She has worked in Corporate Communications for a BC Hydro subsidiary, worked for the Sunday Times Travel Magazine (UK), and is published in numerous other magazines.Amanda joined Spectacular Ink from 2006 to 2008 where she wrote press kit materials, organized numerous media visits, and served on the board for the Travel Media Association of Canada (TMAC). She is passionate about the variety of tourism experience available in our province and loves that she gets to help share these experiences with others. After 10+ years in the city, Amanda’s small town roots came calling and she recently relocated to the sun-and wine-soaked Okanagan Valley. Settling down on the Naramata Bench, in the heart of wine country, Amanda now runs our Okanagan office of Spectacular Ink.
When not at her desk, Amanda can be found swirling a glass at one of the area’s countless wineries, exploring the area’s powder-topped hills on her snowboard, or escaping the cold entirely with a visit back to the city.
amanda@spectacularink.com